Understanding Digital Marketing

Understanding Digital Marketing

Marketing is an aspect of business that may seem logically simple on the surface, but approaching the subject with little knowledge and excessive confidence can lead to highly ineffective strategies. The goal of marketing is to build trust with your customers and...
Essential Traits of a Serial Entrepreneur

Essential Traits of a Serial Entrepreneur

Serial entrepreneurs are a special class of people with different motivations for pursuing what interests them. Instead of having just one thing that drives them, they are driven by innovation and creativity. These people are energized by new challenges and enjoy the...
Keys to Success When Working for Yourself

Keys to Success When Working for Yourself

Daydreams about waking up any time you want, avoiding rush hour traffic and never again punching the clock tend to blur the reality of self-employment. It’s absolutely true: working for yourself is fulfilling like nothing else, especially if you’re the type to feel...

Tips for First-Time Business Owners

Trying to offer advice to a new entrepreneur is something like trying to guide a ship with an incomplete map, and only a vague idea of the destination. You can act as a compass, offering your points of view as orientation, but whether a ship will actually reach the...